Velocidi’s New Intelligence Platform Makes Marketing Data Silos Obsolete
New York: Velocidi, a marketing intelligence company that helps brands and agencies harness data to make decisions, today announced a new release of its platform that unifies fragmented marketing data and helps marketers derive value from marketing data sources.
“Traditional methods of marketing analysis and reporting have been fraught with complexity and manual tasks,” said David Dunne, founder and CEO of Velocidi. “To solve these problems, our platform automates data collection for rapid organization and synthesis. This speeds the development of valuable insights that marketers can use to make smarter decisions that impact the brand’s performance.”
eMarketer reports that strong digital U.S. ad growth will continue for the next several years, climbing from $72.09 billion in 2016 to $113.18 billion in 2020. As a result, brands and advertisers are looking for effective ways to manage larger amounts of data. Marketers are adopting marketing intelligence solutions to save time, reduce cost and create efficiency.
The new release of Velocidi’s cloud-based marketing intelligence platform enables marketers to ingest and cleanse data from disparate sources, cutting down the time it takes to go from ingestion to insights, and reducing the complexity normally required to harness large amounts of data. It includes automated processes that enable marketers to integrate varied data and identify the path toward growth. The platform connects disparate marketing systems and data, and provides a singular view of marketing spend and performance. Velocidi helps marketers to integrate insights into campaign strategy and business decision making. It is now comprised of three key components:
- Sourcerer – connects data sources via API, SFTP drops, or Excel uploads.
- Editor – provides ability to easily edit the data without technology support or programming skills.
- Story – visualizes the patterns and relationships within your marketing data, enabling marketers to collaborate and create the story of their performance.
Sourcerer streamlines the data ingestion and organization process, and Editor allows users to cleanse and prepare the data for analysis. Story is a new flexible canvas for unlocking and sharing insights where marketers spend time interpreting valuable insights and making business decisions that will impact the future of their brand.